Peroni Nastro Azzurro partners with Italian Film Director

Peroni Nastro Azzurro, the premium Italian lager, is proud to announce a partnership with world-renowned Italian film director, Gabriele Muccino.

Peroni Nastro Azzurro and Gabriele Muccino have come together to appreciate and celebrate Italian style through Italian film with the creation of the Accademia del Film. Peroni Nastro Azzurro and Gabriele Muccino have worked together to create a short film that encapsulates the Italian art of turning the ordinary into the extraordinary and shares Italian film values with up and coming film making talent. The short film, Senza Tempo, will form the basis of Peroni Nastro Azzurro’s through-the-line activity which goes live in August and includes activation in the on and off-trade as well as cinema, outdoor and digital.

Muccino has had international success with his Iconic Italian Film ‘L’Ultimo Bacio’ at the 2002 Sundance Film Festival. He has also won international acclaim and enjoyed commercial success with films ‘The Pursuit of Happyness’ and ‘Seven Pounds’.

Karen Raglione-Hall, Marketing Manager for Peroni Nastro Azzurro said, “We’re extremely excited to be working with a craftsman like Muccino. The Italian film industry is known for its distinctive and crafted approach to film-making which is synonymous with the brewing of Peroni Nastro Azzurro. The Italian values of craftsmanship, passion and attention to detail are embedded in every aspect of Italian film-making and it’s this process that makes the output unique. It’s the same Italian approach and values that makes Peroni Nastro Azzurro unique.”