ARGYLL ARMS GOES THROUGH THE LENS FOR DRINKAWARE

Drinkaware got ‘snap happy’ at a central London pub and a night club recently to capture images to help promote the responsible drinking message.

The alcohol awareness charity staged a photo shoot at the 268 year old Argyll Arms* in Oxford Circus, part of the Nicholson’s chain of historical pubs owned by Mitchells & Butlers.. The night club session was held at the Grace Bar, Restaurant and Lounge in nearby Great Windmill Street in Soho.

The pictures will form part of a new image library to be used on the Drinkaware website and in press releases and publications. This was one of a series of photo shoot staged by the charity in the past two months at various locations including pubs, bars, homes and a suburban park. These will represent both positive and negative experiences when drinking alcohol to help strengthen the Drinkaware brand and reinforce the charity’s messages about the effects of alcohol misuse.

Chris Sorek, Chief Executive of Drinkaware, says:

“A picture paints a thousand words and an image can resonate with someone more than the written or spoken word. The new Drinkaware image library will be invaluable in helping us communicate to consumers about making the right choices about alcohol and avoiding the harm caused by alcohol misuse.

“Pubs and clubs are really popular places for friends to socialise and we wanted to make sure our images captured that. We’d like to thank the Argyll Arms and Grace night club for allowing us to use their premises for our photo shoots. This is an excellent example of how in-kind support from the industry helps Drinkaware to spread the message about responsible drinking.”

Drinkaware (www.drinkaware.co.uk) provides consumers with information to make informed decisions about the effects of alcohol on their lives and lifestyles.